About
I build businesses from zero — and the revenue engines, teams, and systems that make them run.
Rob DeFeo is a revenue-focused builder and go-to-market operator who starts companies from nothing and turns them into working revenue engines. He founded his first company — Mad Mango Marketing, an SEO and digital-marketing agency — while a full-time college student, scaled it to $513K in annual revenue with a 93% client-retention rate, and executed a clean exit at its peak. Since then he's built or operated a portfolio across local services, e-commerce, manufacturing, and marketing: a vehicle-wrap company he grew 240% as VP of Sales, a kayak-rental business he scaled ~10x and has run for nearly a decade, a chemical-free aquatic weed-removal service with demand strong enough that state governments call, a launch-ready landscaping-adhesive brand, an FAA-certified drone real-estate media company, and a direct-to-consumer e-commerce store.
Rob is both a hunter and a systems-builder. He personally drives net-new revenue through relentless, relationship-first prospecting, then builds the infrastructure — CRMs, SOPs, playbooks, teams, and acquisition funnels — that makes the revenue repeatable.
Beyond the portfolio
Selected experience
Table22 · Business Development Representative
2024–2026- — ~97% quota attainment
- — 70%+ of months over quota
- — 17+ qualified meetings booked per month
- — $350K+ in qualified pipeline per quarter
DeFeo Materials · Account Executive
2023–2024- — $45K–$65K deal sizes
- — Top-quartile regional building-materials AE
- — Double-digit account growth
Branch Inc · Communications Lead
2022–2023- — Enterprise communications strategy
- — Crisis communications
- — Thought-leadership content
Toolkit
- HubSpot
- GoHighLevel
- Custom CRM builds
- Google Ads
- Meta Ads
- SEO
- AI-driven outreach
- Prompt engineering
Education
B.A., Communication Studies (Digital Marketing concentration)
University of North Carolina at Greensboro